A-VSB Initiative Demonstrates the First end-to-end ATSC-Compatible Mobile Broadcast TV Platform

• NAB Demonstration of complete end-to-end platform shows that A-VSB powered mobile broadcast TV, compatible with broadcasters’ current ATSC spectrum and facilities, is ready for commercial service
• A-VSB Initiative member companies include Samsung Electronics, MobiTV, Nokia Siemens Networks, Rohde & Schwarz and SES AMERICOM’s IP-PRIME®
• Consumer trials to be held in 2008; broadcast equipment and OMA BCAST service management application are commercially available now; service rollout is expected in 2009.

Las Vegas (NAB 2008) – April 14, 2008 –The A-VSB Initiative, whose members include Samsung Electronics, MobiTV, Nokia Siemens Networks, Rohde & Schwarz and SES AMERICOM’s IP-PRIME®, announced a live demonstration of an end-to-end broadcast mobile TV platform at NAB. The platform has been proposed to the Advanced Television Systems Committee (ATSC) as an open ATSC Mobile/Handheld (ATSC-M/H) standard. It includes the A-VSB physical layer and global standard OMA BCAST service layer for mobile broadcasting, showing live local and national content as well as interactivity. NAB attendees can view the platform and mobile devices at the A-VSB Initiative booth (Hall C, Booth 1539) and via a demonstration bus that will circulate outside the convention center (seats can be reserved at the booth).

The live demonstration at NAB 2008 is using existing Las Vegas transmission infrastructure owned by the Sinclair Broadcasting Group (station KVMY) and Telemundo (station KBLR). In addition to live local and national programming, interactivity and electronic service guide functionality are also be demonstrated for the first time in an ATSC-compatible mobile broadcast system.

A-VSB is a proposed open standard and backward-compatible enhancement of the existing U.S. digital TV broadcasting system. It empowers local TV stations’ broadcast spectrum to reach mobile audiences on devices such as portable media players, mobile phones, personal computers, and in-vehicle entertainment systems.A-VSB is the leading proposed standard for mobile broadcast TV under review by the ATSC—the first proposed, the first publicly demonstrated, the first to be implemented in integrated receiver chips, and now, the first to conduct a complete commercial grade end-to-end platform demonstration.

The A-VSB platform will deliver programming and interactive applications to consumers on mobile devices “in-band,” i.e., through local TV stations’ existing transmitters and spectrum. Consumer trials planned for later in 2008 in one or more U.S. markets will illustrate the business opportunities that A-VSB powered mobile TV can bring to the broadcasting, advertising, wireless, digital media, interactive services, and consumer electronics industries. As the only commercially-ready, complete and open solution for in-band mobile broadcast TV, A-VSB stands ready to power the commercial launch of mobile broadcast TV services in 2009. A-VSB is ready for rapid deployment by broadcasters at low capital investment and no cost to buy new spectrum. See the attached fact sheet for technical information about A-VSB.

A-VSB Initiative Members and their roles in the NAB demonstration and/or the planned consumer trials are as follows:

Samsung Electronics will supply the devices with receiver chips, such as handsets and portable computers, which will be used as the receiving hardware in the trials.

Nokia Siemens Networks will be delivering an OMA BCAST 1.0 compliant mobile broadcast TV service platform, that managies the delivery of audio/video/data content, and provides service and content protection in addition to a user friendly Electronic Service Guide.

MobiTV is providing interactive applications such as voting, polling, mCommerce, audience measurement and participation television.

SES AMERICOM’s IP-PRIME® aggregating and encoding the national content, integrating security and a service guide, and providing the satellite delivery backbone to participating broadcast stations.

Rohde & Schwarz is providing transmission equipment including broadcast test and measurement, exciters and integration into existing broadcast infrastructure. This enables broadcasters to quickly and easily convert their transmission equipment for A-VSB service.

The A-VSB Initiative members are being joined by Envivio for the encoders and DTVi for the A-VSB multiplexer in demonstrating the complete platform.

Samsung: “As the inventor of A-VSB, the key breakthrough enabling the ATSC television system to deliver in-band mobile broadcast TV, Samsung is proud to show the way forward to empower U.S. local TV stations to fully monetize their spectrum with mobile broadcasting,” said John Godfrey, Vice President of Government and Public Affairs, Samsung Electronics. “The A-VSB Initiative demonstration at NAB and the consumer trials planned for later in 2008 will show that we are both technically and commercially ready for a commercial rollout in 2009.”

MobiTV: “This summer MobiTV will demonstrate a suite of novel applications based on the OMA Rich Media Environment enhancing the conventional mobile broadcast," said Charlie Nooney, CEO for MobiTV. "Through these services MobiTV plans to make interactivity and participation an indispensable part of users' mobile television experience and a viable business model for content providers, broadcasters, and mobile network operators.”

Nokia Siemens Networks: “The use of open global standards is a catalyst for the rapid adoption of new services and and viable economies of scale," said Ron Freeman, Head of Emerging Markets / IPTV & mobile TV, Nokia Siemens Networks. "Nokia Siemens Networks will provide an open standard - and OMA BCAST - -compliant service platform as part of the A-VSB Initiative NAB demonstration and later consumer trials ". The Nokia Siemens Networks mobile broadcast TV OMA BCAST compliant service platform consists of a Broadcast Service Manager and a Broadcast Account Manager for managing the delivery of content, insuring service and content protection, managing subscriber accounts, and delivering an Electronic Service Guide. The Nokia Siemens Networks service platform is currently widely deployed in both commercial and trial mobile broadcast TV networks globally and is ready for US deployment in 2009.

Rohde & Schwarz: “Rohde & Schwarz is pleased to have an important role in creating this new opportunity for broadcasters", said Eddy Vanderkerken, Director of Sales and Marketing for Rohde & Schwarz Broadcast Products. “We have been involved in the development of A-VSB from the outset, and are not only committed to bringing transmission products, but also Test & Measurement equipment to the Mobile TV market. We believe that broadcasters are eager to deploy new services, and Rohde & Schwarz is ready to support their goals with equipment that is ready today.”

SES AMERICOM: “We are firmly committed to open standards and are strongly encouraged by the progress we’re making together with the A-VSB Initiative toward bringing mobile broadcast television programming to consumers,” said Bryan McGuirk, President, North American Satellite Services, SES AMERICOM. “The migration to digital is leading to a greater appreciation for the power of IP-based content delivery, which is the hallmark of our business. Together with our A-VSB partners, we look forward to introducing this game-changing platform and service to the consumer market next year.”

About Samsung Electronics Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2006 consolidated sales of US$86.8 billion and net income of US$8.5 billion. Employing approximately 150,000 people in 134 offices in 62 countries, the company consists of five main business units: Digital Media Business, LCD Business, Semiconductor Business, Telecommunication Network Business and Digital Appliance Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.

About MobiTV MobiTV (http://www.mobitv.com), the market maker and leader in the delivery of mobile content and services, develops and offers technology solutions that power an end-to-end managed network for content ingestion, encoding and optimized delivery over mobile and broadband networks. MobiTV’s platform technology delivers live television, premium and primetime programming, video-on-demand, satellite and digital music services from top broadcast and cable television networks and major music labels through its carrier and operator partners to more than three million subscribers worldwide. Founded in 1999, MobiTV is a privately held company with headquarters in Emeryville, California.

About Nokia Siemens Networks Nokia Siemens Networks is a leading global enabler of communications services. The company provides a complete, well-balanced product portfolio of mobile and fixed network infrastructure solutions and addresses the growing demand for services with 20,000 service professionals worldwide. Nokia Siemens Networks is one of the largest telecommunications infrastructure companies with operations in 150 countries. The company is headquartered in Espoo, Finland. http://www.nokiasiemensnetworks.com.

About Rohde & Schwarz: Rohde & Schwarz is an independent group of companies specializing in electronics. It is a leading supplier of solutions in the fields of test and measurement, broadcasting, radiomonitoring and radiolocation as well as secure communications. Established more than 70 years ago, Rohde & Schwarz has a global presence and a dedicated service network in over 70 countries. It has approximately 7200 employees and achieved a net revenue of $1.9 billion in fiscal year 2006/2007 (July 2006 to June 2007). Company headquarters are in Munich, Germany.

About SES AMERICOM (www.ses-americom.com) An SES company (Euronext Paris and Luxembourg Stock Exchange: SESG), SES AMERICOM is North America’s leading satellite company, delivering video, voice and data ubiquitously across the continent, including locations impossible to reach with wired connections. Building on its thirty year heritage in broadcast television, the company’s IP-PRIME® solution is the fastest and most cost effective way for operators to bring IPTV service to market. This true turnkey solution comes with transport agreements for almost 300 television channels, including more than two dozen HD channels, and more than 100 digital music channels, letting IP-PRIME operators offer a broad range of diverse programming to their subscribers.

Media Contacts:
Samsung Electronics Christine Jung +82-2-751-2663 s.jung@samsung.com Deborah Szajngarten 201-229-4090 dszajngarten@sea.samsung.com
MobiTV Heather Gore for MobiTV 650.888.1979 heather.gore@mobitv.com
Nokia Siemens Networks Chantal Boeckman 972-374-0129 chantal.boeckman@nsn.com
Rohde & Schwarz Chris Petrole 410-910-7836 chris.petrole@rsa.rohde-schwarz.com
SES AMERICOM Monica Morgan 609-987-4143 monica.morgan @ses-americom.com